Fashion and Tech: Tools to Use for More Sustainable Style

Here is a short and sweet roundup of fashion-tech tools that you as a sustainable baddie can use to make better choices and shake up your wardrobe. Comment below any additional tools you've heard of or used to make participating in sustainable fashion easier for you!

Beni

This browser add-on scans the web to find secondhand points-of-sale for items you're shopping for. Found the perfect dress to wear to graduation? Use this tool to find it on ThredUP or Depop for half price! Beni is the perfect encouragement to commit to secondhand buying because it makes it so easy to find alternatives to new products you want, without the impact of buying new.

Whering

I KNOW you've wished you had the Clueless computerized closet to make getting dressed easier. The app Whering allows you to catalogue your clothes virtually, try out outfit combos at the swipe of a screen, and see statistics on your closet impact. No more wondering what pieces you never wear, or what percentage of your closet is thrifted-- Whering will tell you. This is a great tool to give insight on what you should or shouldn't be investing in anymore for your closet, and what is time to give back to a clothing swap!

Good On You

Search nearly any brand and see their sustainability report-- AND see similar (by style, price range, etc) alternative brands that are doing better for the planet. This search engine platform also has a tool to contact brands to do better, and they've got a plethora of helpful articles to help you find better brands and your personal sense of style.

Nuuly

I know not all of you are seniors, but I cannot recommend clothing rental more in the era of graduation. I have TONS of important events coming up in the next two months, and there's no sense in buying a new outfit for each. Come post-grad, I'll also likely be needing to transition to more of a working-girl-wardrobe, and what better way to test out my office style than through renting?

I've compared many rental platforms and Nuuly takes the cake. You can get a discount for the first two months, and college students get a discount. It's pricey if you don't have a salary yet and aren't used to spending money on clothes monthly, but that's why I'm recommending for graduation season or as you start your career, in which it could actually save you money! Pieces can also be purchased post-rental if you fall in love with them after trying them out.

Pickle

Pickle is peer-to-peer clothing rental done locally. Yes, Madison is on the map! This can be useful in a pinch and a great way to make extra money on things you might not wear as much.

Fashion tech can conjure up ideas of light-up garments or robotic elements, but it really can be as simple as any of these. There are so many startups out there aiming to make shopping more consciously more accessible to consumers, so take advantage and recommend these to a friend if you enjoy. Comment below if you try any of these out or have any additions to the list!

Best,

Finley Peterson

ReWear It Co-President 2024-2025